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Houston seo for lawyers can be achieved with great success through various key strategies, but content and keywords have consistently stood out as the most important components of white hat search engine optimization (SEO). Strategies for ranking well on search engine results pages can be classified in two general categories, those being white hat SEO and black hat SEO.
The aggressive though also deceptive approach is black hat SEO, and it ultimately results in a website being either banned or lowered in page rankings for a certain penalty period, which can be costly for a business.
White hat SEO is when a website employs legitimate strategies for producing a relevant website that is useful and appealing to humans as well as search engine algorithms. The best Houston seo for lawyers places most focus on keywords coupled with great content.
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