What to Ask Before Buying Leads From Any Source
No matter what lead source you're considering, be sure you have a thorough understanding of the following details. Ask about these items in conversations with account representatives, then verify the details on your own if possible:
Traffic sources: Know where the leads are coming from (e.g., organic search, paid ads, etc.). Often, fraudsters claim to use paid ads on major platforms but are just reselling old leads. Search for their ads on these platforms; if you can’t see them, they may not be telling the truth.
Lead accuracy: Ensure the leads are verified by a QA process and are relevant to bathroom remodeling, not other industries or home improvement projects.
Lead exclusivity: Many platforms share the same leads with multiple contractors. A good bathroom leads platform will tell you how many other contractors each lead was sold to — and will charge a lower price for shared leads. Unfortunately, the biggest bathroom lead networks often hide how many contractors each lead is sold to.
Legal risk: Ensure you comply with TCPA regulations to avoid legal issues. Services offering cheap leads are usually reselling old leads, meaning the TCPA opt-in has expired. If this is the case, you are exposing yourself to fines of up to $250,000 by contacting these homeowners.
Speed of delivery: The difference between a sale and a missed opportunity is how quickly you can contact a lead. Choose a platform that delivers leads in real time, or as close to it as possible.
Format: Will the leads be delivered via email, directly into your CRM, or through an online dashboard? Choose a format that integrates seamlessly with your existing systems.
Lead targeting: Some platforms can target leads based on geographic location or demographic factors like age, home size, or income level. Pick a platform that allows you to only purchase leads in your desired area or from certain demographics.
Budget flexibility: Some platforms may require a significant minimum purchase, while others allow you to start small and scale up. Choose one that suits your budget.
Customer testimonials: Look for case studies or reviews from other bathroom remodel companies to gauge the platform's effectiveness.
Performance metrics: A platform that offers transparent metrics can help you evaluate the success rate of your leads more effectively.
Tips for Converting Bathroom Remodeling Leads
Getting high-quality bathroom remodeling leads is only the first step. Turning those leads into booked jobs requires fast follow-up, a professional approach, and the ability to build trust quickly.
Here are some proven tips to help you close more deals and maximize the value of each lead:
Respond Quickly and Professionally
Homeowners often reach out to multiple contractors at once, and being first to respond gives you a big leg up. Aim to respond to every lead within 5 to 10 minutes during business hours.
If you have info about the specific work they need done, use it. Starting the conversation with, “Hi Sarah, I saw you're looking to remodel your master bathroom with a walk-in shower...” is more effective than asking, “What do you need done?”
Set up a clear next step right away, like scheduling a consultation or in-home visit.
Stand Out During Your Call or Quote
Don’t just talk about the work you do. Explain how you’ll solve the customer’s problem.
Show examples of similar past projects. A picture is worth a thousand words, after all. (And a before-and-after is technically two pictures!)
Be transparent about pricing ranges and timelines to set clear expectations.
You may also offer something extra like a design consultation, a free materials upgrade, or a fast-start bonus to incentivize potential customers.
Educate to Build Trust and Demonstrate Value
Explain your process from start to finish, including how you avoid common pitfalls (like delays or hidden costs). Many homeowners don’t know what goes into a bathroom remodel. They’re relying on you to guide them every step of the way.
Share insights on materials, layout ideas, or code requirements that they may not have considered as well. Educated clients will feel more confident in hiring you.
Practice With Your Account Manager
Trying to improve your call scripts or work out the optimal follow-up timeline? Your Fixr account manager is here to help. We will walk through each step of your sales pitch and offer our expert advice on how to work leads and convert more potential customers into dedicated clients.
We will also provide resources like scripts, email templates
Why Fixr Is the Right Lead Generation Platform for Your Bathroom Remodeling Business
Selecting the right lead generation platform for your bathroom remodeling business is a crucial decision that impacts your customer inflow and overall growth. By understanding the various factors like lead quality, cost, delivery process, customization options, and more, you can make a well-informed decision that aligns with your business needs and goals.
As an industry professional, your aim should be not just to find leads, but to find quality leads that will convert into profitable jobs. The right platform can be your stepping stone to achieving this objective.
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