1 in 12
home improvement leads from Fixr turn into paying jobs
28,000+
homeowner project requests are delivered to contractors each month
13 cents
is what our average client spends per $1 of revenue
>9 out of 10
homeowners start their contractor search on the internet
70%
of small businesses say finding a steady stream of new customers is one of their biggest challenges
How Much Do Roofing Leads Cost?
If you’re running your own digital ads, the average cost to generate a roofing lead can range from $80 to $120 depending on your ad skills, market competition, and targeting. When working with a lead provider, expect to pay around $150 or more for exclusive roofing leads. This added cost covers ad management, lead qualification, and real-time delivery.
Shared leads are often less expensive, but you’ll be competing with other roofers for the same customers. Be cautious of providers offering leads at very low prices ($20-$30). These are often outdated, recycled, or collected without proper consent, which exposes your business to legal risk under TCPA guidelines.
Why Fixr for Roofing Leads?
The most important part of buying leads is working with the right partner. Why trust Fixr? Here are a few things that set us apart from shady competitors:
Tried-and-True Technology
We use the same tech that’s led to over a decade of success for our sister companies, SolarReviews.com, Solar-Estimate.org, and RoofingCalculator.com.
First-Party Leads
We do not buy and resell data from affiliate marketing or other lead companies. We generate all leads in-house using our paid and organic media expertise.
Full Campaign Control
You can start and pause campaigns, plus adjust budgets and bids, whenever you like. And there’s no lock-in contract, so you can stop buying at any time.
Honesty Up Front
We never use misleading ads, like offers for “free” services, government programs, or scammy promises. Informed homeowners make for higher-quality leads.
Text-Verified Contacts
Each lead is verified via text message, and any that don’t complete the verification process are contacted manually by our US-based quality assurance team to ensure the lead is a real person who wants your service.
Power to the Homeowner
In our calculator, homeowners select the number of contractors they want to hear from (1 to 4), and we only share their details with that many companies. That means fewer calls for them, and less competition for you.
What Other Roofers Say
“The owner of our company was nervous to try Fixr, because we’ve been burned by other companies. But we’re so happy we took the chance. We’ve gotten more leads than we ever got with the lead company we used to use — and they’re good quality. In our first four days of buying, we locked in four solid appointments from Fixr leads. It’s a game-changer!” — Karla O'Kelley, AK Roofing And More
ROI on Buying Roofing Leads: What to Expect
Here’s an example of what a typical Fixr client sees when buying Duo roofing leads:
Number of leads purchased per month | 100 |
Average cost per lead (Duo) | $120 |
Total spend on leads per month | $12,000 |
Average revenue per project | $14,000 |
Average cost of labor and materials per project | $7,000 |
Gross profit per project | $7,000 |
% of leads that convert to projects | 8% |
Number of new projects won | 8 |
Lead cost per job | $1,500 |
Gross margin in new projects | $56,000 |
Additional profit per month | $44,000 |
The table above illustrates almost a 400% return on investment, even though more than 90% of the leads did not convert to sales. This is how profitable buying good-quality roofing leads is. Many clients see much higher conversion rates, but the economics of purchasing roofing leads is compelling even at these levels.
Comparing Roofing Lead Sources
Google Search Ads
These capture high-intent users actively looking for roofing contractors, but cost-per-click can be high and competitive.
Social Media Ads
Facebook and Instagram are useful for storm damage campaigns or showcasing past work. While intent is lower, targeting is strong.
Lead Generation Services
Fixr brings professional strategy and platform experience so you don’t have to figure it all out on your own.
Offline Channels
Flyers, billboards, and radio ads may work locally, but they’re hard to track and less scalable.
10 Questions to Ask Before Buying Roofing Leads
Before choosing a roofing lead-gen partner, it’s important to understand what affects lead quality and performance. Ask these questions to the sales rep and, whenever possible, independently verify the information they give you:
Where are the leads coming from (paid ads, SEO, or third-party referrals)?
Are they exclusive or shared leads, and how many contractors can get the same lead?
How are leads verified to avoid bad contact info or non-serious customers?
How quickly will I receive leads after they’re submitted?
Are leads compliant with TCPA and privacy laws?
Can leads be filtered by location or service type?
How are leads delivered (email, dashboard, or integrated into my CRM)?
What’s the minimum spend or commitment required?
Are there testimonials from other roofing companies using the platform?
Do you provide conversion metrics to help me track my ROI?
5 Tips for Converting Kitchen Remodeling Leads
Getting the leads is only one part of the equation. When the customer’s information reaches you, it’s up to your team to convert that lead into a sale. Here are some tips to help:
Follow up quickly: Respond within 5 to 10 minutes. Homeowners often contact multiple roofers at once, and you know what they say about early birds…
Personalize your outreach: Mention the issue they submitted (e.g., “leaking near the chimney” or “storm damage from last week”) to show attention to detail off the bat.
Provide value early: Offer a free inspection or fast-quote option to get in the door.
Bring visuals and trust signals: Show photos of similar roof installs or include your licensing, insurance, and local reviews.
Set clear expectations: Be upfront about costs, materials, timelines, and warranties.
Need help closing? Your Fixr account manager is here to evaluate your call scripts, email templates, and pitches whenever you’d like. Our decades in the industry allow us to pass you valuable, personalized tips to improve your sales process.
Why Fixr Is a Smart Choice for Roofing Contractors
Roofing projects are high-value and time-sensitive, which makes every quality lead a major opportunity. At Fixr, we help you spend less time chasing homeowners and more time closing jobs. Click below to connect with a representative and learn more about how we can grow your business.
FAQ: Roofing Lead Generation Services
Traditional marketing methods like door-to-door canvassing or print ads don’t deliver the same results they used to. Today, the most reliable way to win roofing jobs is by connecting with homeowners who are already searching online for help with their roof repairs or replacements.
When someone searches a term like “roofing contractor near me” on Google, they’re actively looking to hire. But securing those top search positions isn’t easy without experience in paid advertising. That’s where Fixr can help. We handle the ad strategy, capture the leads, and route them directly to you.
Every homeowner who uses our roofing estimate tool chooses how many contractors they want to hear from. If they select just one, the lead is Exclusive and sent only to your business. If they request quotes from two or three contractors, you’ll receive what we call a Duo or Trio lead, shared with one or two other roofers.
Running your own digital ad campaigns is absolutely possible. But turning them into consistent, profitable lead sources takes expertise. Without a strong grasp of targeting, keyword strategy, bidding, and conversion tracking, your cost per lead can skyrocket without producing real jobs.
Working with a lead generation service gives you access to pre-optimized campaigns and professional-level ad management. For a small service fee, you’ll gain a steady stream of qualified roofing leads without having to become a digital marketing expert yourself.
Benefits of buying roofing leads:
Get connected with homeowners who need roofing work now, not months from now
Save time by outsourcing marketing so you can focus on job execution
Choose your service area and lead type to fit your schedule and crew size
Pay per lead, allowing you to track ROI clearly
Keep your project pipeline full without hiring additional sales or marketing staff
Things to consider:
Lead quality depends on the provider’s screening and traffic sources
Shared leads involve more competition, which may reduce close rates
If your sales process isn’t tight, lead costs can outweigh the return
Relying too heavily on purchased leads can be risky if volume drops suddenly