The window replacement industry is expanding at a rapid pace, with more and more homeowners opting to replace their windows for better energy efficiency, aesthetic appeal, and home value.
As the industry grows, so does the competition among window replacement companies. Lead generation has become paramount to stand out and to ensure long-term success. In this comprehensive guide, we’ll delve into the largest and most popular window lead generation services and compare their pros and cons to the newly revamped Fixr platform.
What to know before buying window and door leads
Before deciding to buy window replacement leads, here are a few things you should know about cost, profitability and lead details.
How much do genuine window replacement leads cost?
A raw lead can cost around $70 from major traffic sources. After quality assurance, a genuine new window replacement lead costs about $140.
How much do exclusive leads cost?
Expect to pay at least $160 for exclusive replacement window leads. Shared leads should cost less.
Profitability of window leads: Fixr's real-world example
Let's take Fixr as an example, commonly used for window installation leads. Consider buying Duo and Trio leads (shared with one or two other contractors):
Number of leads purchased per month | 100 |
Average cost per lead (Duo) | $100 |
Total spend on leads per month | $10,000 |
Average revenue per project | $16,000 |
Average cost of labor and materials per project | $8,000 |
Gross profit per project | $8,000 |
% of leads that convert to projects | 10% |
Number of new projects won | 10 |
Lead cost per job | $1,000 |
Gross margin in new projects | $80,000 |
Additional profit per month | $70,000 |
This results in a 700% ROI, even with 90% of the leads not converting. The economics of buying high-quality window leads is compelling.
What to ask before buying from any lead source
Before you buy leads from any source, be sure you have a thorough understanding of the following details. Ask about them in conversations with account representatives, then verify the details on your own if possible:
Traffic sources: Know where the leads are coming from (e.g., organic search, paid ads, etc.). Often, fraudsters claim to use paid ads on major platforms but are just reselling old leads. Search for their ads on these platforms; if you can’t see them, they are probably not telling the truth.
Lead accuracy: Ensure the leads are verified by a QA process and are relevant to windows, not other industries or home improvement projects.
Lead exclusivity: Some platforms share leads with multiple contractors; know the sharing extent.
Legal risk: Ensure you comply with TCPA regulations to avoid legal issues. Those offering cheap leads are usually reselling old leads, meaning the TCPA opt-in has expired. If this is the case, you are exposing yourself to fines of up to $250,000 by calling them.
Pros and cons of major ad platforms for window lead capture
Still thinking about running your own ads? Consider the reality of managing major ad platforms for a specialized trade like window replacement:
Platform | Pros | Cons |
Google Ads | High-intent searchers | Extremely competitive, requires massive budgets and sophisticated filters to avoid waste. Geotargeting is often inaccurate. |
Social Media | Massive reach, great for visuals | Low-intent audience. People are there to socialize, not buy windows. Can be very expensive for direct response. |
Traditional Media | Reaches an older, non-digital audience | Incredibly expensive and almost impossible to track your ROI. Did that radio ad really lead to a job? |
Appointments and Warm Transfers | Skips the initial follow-up | Very expensive. It takes about 3 verified leads to set one appointment, so you pay 3x the price. |
Pros
High volume, capturing 90% of the search market
High-intent traffic, with users specifically looking for window and door installation assistance
No lock-in contracts
Cons
Ineffective for small advertisers who do not have sophisticated traffic filters used by the largest buyers
Pay-per-click is less measurable than pay-per-lead
Geotargeting to buy leads in specific service area can be spotty
Pros
Wide reach with advanced targeting features
Cons
High costs
Social media has a lower buying intent compared to search
Pros
Highly visual, suitable for showcasing work
Cons
Relatively expensive
Less effective for direct-response advertising
Pros
Broad audience reach, attracting a diverse range of new customers, including those not digitally connected
Often trusted by older demographics who are not internet-savvy
Cons
Advertising can be quite expensive
Unlike digital platforms, tracking the ROI is challenging
Pros
Great option for businesses with strong sales teams but less prowess in initial lead engagement
Cons
Window replacement appointments cost around three times as much as leads because it takes about three verified leads to generate one set in-home appointment
Fixr's newly revamped window leads platform
Fixr has revamped its platform to offer window replacement companies an efficient and effective customer acquisition model. Gone are the days of managing multiple ad platforms; Fixr brings it all under one roof.
What makes Fixr.com different? It's simple: We deliver intentional customers
Streamlined dashboard: Fixr's integration with Google Ads, Bing, Facebook, YouTube, and Instagram eliminates the need for specialized skills for each platform, thus providing infinite scalability. Fixr also integrates into your CRM system.
Unparalleled flexibility: You can control your campaigns, adjust budgets, and modify bids anytime through one dashboard without any contract restrictions.
Cost-effective: With its expertise in paid traffic acquisition, Fixr simplifies the process and lowers the cost per lead or appointment.
Transparent ROI: Plug in your own cost and revenue per job values, and the Fixr dashboard will track your return on your lead or appointment spend.
Multi-faceted offering: Whether you want leads, appointments, or warm transfers, Fixr accommodates all through one platform.
Efficient scaling: Fixr allows for growth without the need for additional internal resources, thus avoiding fixed costs.
Lead exclusivity: Fixr uniquely asks potential customers how many quotes they want, ensuring leads are sold only to that number of contractors.
Transparency: Fixr informs you of how many window contractors a lead has been sold to, which is not a common practice in other major home services lead networks.
Verified leads: As part of our QA process, we have each new lead verify their interest by sending a PIN to their phone number. This allows us to both verify contact information in real time and pass along qualified leads.
The right lead source drives growth for your window replacement services
Choosing the correct lead generation company or digital marketing strategy for your window replacement business is a pivotal decision that affects your customer inflow and overall business growth. There is something for everyone, with options like Fixr for those who want an all-in-one solution, traditional media for a broader audience, and appointments and warm transfers for smaller companies that struggle with working leads.
What’s critical is finding leads — and moreover, high-quality leads that will most likely turn into profitable jobs. Understanding the pros and cons of each platform can aid in making an informed decision that aligns with your business goals.