How Much Do Kitchen Remodeling Leads Cost?
Capturing high-quality kitchen remodeling leads requires strategic digital marketing. If you’re generating your own leads through Meta or Google ads, expect to spend around $100 per lead — and that’s if you're an experienced media buyer. With a professional lead generation partner, exclusive kitchen remodeling leads generally start around $150. This higher price reflects the added value of ad management, lead qualification, and vetting.
Some shared leads may be available at a lower cost. However, leads sold to multiple home improvement contractors are more competitive and may be less effective. Be cautious of companies offering leads at suspiciously low prices (like $20–$30); these are often outdated, non-exclusive, or even non-compliant with telemarketing laws, putting your business at risk.
How Fixr's Kitchen Leads are Different
We understand that many contractors have had bad experiences with lead providers. Here’s what we’re doing differently than other providers to make sure our clients are better served:
Full campaign control, with no contract: You can start and stop campaigns, adjust budgets, and change your bids at any time. And if you’re not happy with your results, you can walk away at any point — no strings attached.
Text-verified phone numbers: We use SMS codes to verify that each lead is both a real person and someone who is interested in the kitchen remodel services you offer.
U.S.-based Quality Assurance team: On top of text verification, our QA team (based in Denver, CO) manually checks every lead that comes in.
Only in-house leads: Fixr owns all ad content. We’ve never used third-party lead buyers, and we never will.
Seamless CRM integration: Connect leads directly into your current sales system.
Dedicated account manager: Your personal account manager is there every step of the way, providing on-demand help, monthly ROI check-ins, and 1-on-1 sales coaching to help maximize your lead-to-sale conversions.
Multi-channel campaigns: You’ll get leads sourced from Google, Bing, Meta (Facebook/Instagram), and YouTube without having to hire employees with the skills to run each platform.
8%
average percentage of our kitchen leads that clients convert to sales
28,300
average number of leads Fixr delivers per month
13%
our clients' average cost of marketing
91%
percentage of homeowners who look online before hiring a contractor
70 out of 100
proportion of small businesses that struggle with consistent customer acquisition
What Our Clients Are Saying...
“The owner of our company was nervous to try Fixr, because we’ve been burned by other companies. But we’re so happy we took the chance. We’ve gotten more leads than we ever got with the lead company we used to use — and they’re good quality. In our first four days of buying, we locked in four solid appointments from Fixr leads. It’s a game-changer!” — Karla O'Kelley, AK Roofing And More
FAQ: Kitchen Remodeling Lead Generation Services
Forget door-knocking or relying on old-school marketing like local TV ads and billboards. The most efficient way to attract kitchen remodeling projects is to connect with homeowners who are already searching online for help with their kitchen upgrades.
When someone searches “kitchen remodeling contractor near me” on a search engine, that’s your chance to get in front of a motivated buyer. But unless you’re experienced with paid search advertising, competing for those top spots can be tough. That’s where a platform like Fixr steps in. We run the campaigns, capture the leads, and pass potential customers directly to you.
Each homeowner who goes through our conversion calculator selects how many kitchen remodeling companies they want to be contacted by. If it’s just one, you’ll receive an Exclusive lead, which will only be sold to you. If they want to hear from two or three companies, you’ll get a Duo or Trio lead, respectively.
Yes, you can absolutely run your own Google or social media ad campaigns — but success takes more than just setting up an account. Without deep knowledge of digital marketing strategy, ad optimization, and conversion tracking, it’s easy to waste money without seeing real results.
Partnering with a lead-gen company gives you instant access to proven systems and expert-level campaign management. For a small fee, you’re leveraging their experience to get better-performing ads, higher-quality kitchen remodeling leads, and a more efficient cost per acquisition — without having to master the learning curve yourself.
Purchasing kitchen remodeling leads can be a smart move for contractors who want to reach ready-to-hire homeowners without spending hours on marketing. Here are the biggest pros to buying kitchen leads:
Quickly connect with homeowners who are actively planning kitchen upgrades
Save time on marketing so you can focus more on designing and building
Target specific zip codes and job types to land the projects you want
Pay per lead with clear and measurable return on investment
Fill your schedule without hiring an in-house marketing team
That said, there are a few trade-offs:
Lead quality can vary depending on the provider
Shared leads mean more competition
Costs can add up if you aren’t consistently converting leads
Over-relying on outside sources can create risk if your lead flow slows down
Is Buying Kitchen Remodeling Leads Profitable?
Here’s an example of what a typical Fixr client sees when buying Duo and Trio kitchen remodeling leads:
Number of leads purchased per month | 100 |
Average cost per lead (Duo) | $120 |
Total spend on leads per month | $12,00 |
Average revenue per project | $28,000 |
Average cost of labor and materials per project | $14,000 |
Gross profit per project | $14,000 |
% of leads that convert to projects | 8% |
Number of new projects won | 8 |
Lead cost per job | $1,500 |
Gross margin in new projects | $112,000 |
Additional profit per month | $100,000 |
This is almost an 850% return on investment, even though more than 90% of the leads did not convert to sales. Some clients see much higher conversion rates, but even at these levels, the economics of buying kitchen leads is compelling.
Kitchen Remodeling Lead Sources: Pros & Cons
Search Ads (Google)
Pro: Great for capturing high-intent leads searching for terms like "kitchen remodel near me" or "cabinet replacement contractor."
Con: New advertisers face disadvantages that hike up their costs per click and per lead.
Social Media Platforms (Facebook/Instagram)
Pro: Effective for showing off past projects and engaging users with visual transformations.
Con: The intent isn’t always high, as the ads appear in the middle of a user’s feed, and ad creative needs to be updated consistently.
Lead-Gen Platforms (Like Fixr)
Pro: Take the guesswork out of marketing by using proven strategies, without the “trial and error” period of starting up ad campaigns.
Con: You’ll pay an upcharge.
Traditional Media (Commercials/Print Ads)
Pro: Still helpful in reaching older demographics in specific neighborhoods.
Con: High upfront costs and much harder to track ROI.
Questions to Ask Before Buying Kitchen Leads
Before choosing any lead provider, make sure you clearly understand the details that affect lead quality and performance. Ask these questions to the sales rep and, whenever possible, independently verify the information they give you:
Are these leads exclusive or shared? A reputable provider will disclose this upfront and adjust pricing accordingly. Be cautious of platforms that aren’t transparent about how many contractors each lead is sold to.
What sources drive the traffic? Some providers claim to use premium platforms like Google or Facebook ads but may actually be recycling outdated lists. Try searching online. If you don’t see any paid ads or organic search results, that’s a red flag that they may use third-party resellers.
Are homeowners verified and opt-in compliant? Cheap leads are often old or non-compliant, and contacting those homeowners could expose your business to major fines. Only work with providers that clearly document opt-in status and data compliance.
Can I target by region or project size? Look for platforms that allow you to filter by location, project type, or homeowner demographics. This helps you avoid wasting money on leads outside your ideal service area or customer profile.
How are leads delivered? Consider how leads are sent to you (email, CRM integration, or a dashboard). Choose a format that fits your workflow. Also, choose a provider that delivers leads in real time or with minimal delay. Timing matters.
Can I scale my spend or pause when needed? Some marketing companies require high upfront spend or long-term commitments. Others let you start small and scale as needed. Pick a provider with flexible options that match your current growth stage.
Are performance metrics transparent? Work with a provider that shares clear performance metrics like lead volume, conversion rates, and return on investment. You need data to make smart decisions and optimize over time.
Are leads vetted before being sold? Make sure each lead is verified and specific to kitchen remodeling services. Some providers mix in leads from unrelated services, which wastes your time and ad budget. A reliable platform will use a quality assurance process to confirm accuracy.
Tips for Converting Kitchen Remodeling Leads
Closing a kitchen remodeling lead means building trust quickly. Here are some proven tips to help you turn more leads into sales:
Respond fast: Reach out within minutes. Be prepared with specific info about their kitchen type or project goals.
Be visual: Show photos from similar projects to prove your quality, or use 3D renderings to help homeowners imagine the finished product.
Offer value early: Include a free layout consultation, cabinet design session, or material upgrade as an incentive.
Educate the lead: Explain timelines, permit needs, and material selection clearly so clients feel confident moving forward.
Follow up with structure: Use a clear call sequence and follow-up schedule to stay top of mind without being pushy.
Why Fixr Is the Right Partner for Kitchen Remodeling Leads
Whether you're expanding your kitchen remodeling business or launching in a new market, Fixr helps you find potential clients faster. Our fully vetted, high-intent, qualified leads mean less time chasing and more time closing. Schedule a demo to learn more today.