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HVAC Leads: Prices, Profitability, and Conversions in 2025

Homeowners need HVAC pros every year—whether it’s a furnace repair in the middle of winter, an AC tune-up before summer, or a full system replacement. For contractors, that means a steady stream of opportunities if you can connect with the right people at the right time. The challenge? Not all HVAC leads are worth your time or money. In 2025, the industry is more competitive than ever, and finding quality leads that actually convert into paying jobs is what separates growing HVAC companies from those stuck chasing calls that go nowhere.
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Common Ways to Get HVAC Leads

Self-Generated Leads

Referrals, SEO, social media, and word of mouth.

  • Pros: Low cost, strong trust, high conversion rate.

  • Cons: Slow to build, inconsistent, seasonal.

Paid Ads (Google, Facebook, etc.)

Your own campaigns to bring in calls.

  • Pros: Immediate results, lots of control.

  • Cons: Expensive keywords, requires expertise, costs rise with competition.

Lead Generation Companies

You pay per lead (shared or exclusive).

  • Pros: Homeowners are already searching for HVAC help.

  • Cons: Quality varies, shared leads mean you’re competing, response speed is critical.

How Much HVAC Leads Cost in 2025

Lead Type

Shared Lead Price

Exclusive Lead Price

Basic repair / service call

$20 – $50

$60 – $100+

Emergency repair (urgent heating/cooling issue)

$40 – $80

$100 – $200+

New install / replacement

$50 – $100

$150 – $300+

Note: Prices vary by region, season, and urgency.

What Contractors Can Expect From HVAC Leads

Typical benchmarks:

  • Contact rate: 60–80%

  • Appointments booked: 20–35%

  • Closed jobs: 5–15%

Even at a 10% close rate, paying $80 per lead for a $7,500 system replacement can mean strong profits—if you have the right process in place.

Why Fixr HVAC Leads Work Better

The big problem with most lead generation? You waste money chasing shared leads that go nowhere.

Here’s how Fixr is different:

  • Exclusive leads only → no racing other contractors to call first.

  • High-intent homeowners → people ready to hire, not just browsing.

  • Project matching → you get the types of jobs you want in your area.

  • Up-front pricing → no surprises, no hidden fees.

Fixr Leads vs. Traditional Shared Leads

Feature

Traditional Shared Leads

Fixr Leads

Exclusivity

Shared with multiple contractors

100% exclusive to you

Competition

You race to call first

No competition—lead is yours

Homeowner intent

Can be just browsing or price-shopping

Actively looking to hire

Lead quality

Varies, sometimes unresponsive

Pre-screened, ready for service

Control

Limited—you take what you get

Choose the project types you want

ROI

Lower, due to wasted leads

Higher, with better conversion rates

The Bottom Line

Yes—HVAC leads can be profitable. But not all leads are created equal. Shared leads mean wasted time, endless quoting wars, and money down the drain.

That’s why more HVAC contractors are turning to Fixr’s exclusive, high-quality leads. With Fixr, you spend less time chasing and more time closing.

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